TrustWorks, the privacy and AI governance platform, is excited to announce the appointment of former OneTrust Head of Sales (LATAM), Beto Santos, as Strategic Sales Leader of LATAM effective 28 October 2024. Beto will lead TrustWorks' ongoing expansion in the Latin American market, adding to its list of clients, which already includes homegrown companies such as VTEX and WildlifeStudios.
Beto brings a wealth of experience in privacy and AI governance, having spent the last twenty years in senior roles across industry leaders such as Adobe, Apple, GoDaddy, and Symantec.
Beto Santos is joining TrustWorks at an exciting moment having launched its AI Governance solution. TrustWorks AI Governance product simplifies compliance with AI regulations, including the EU's AI Act. The solution helps organisations identify, classify, and manage AI systems and risks across their entire lifecycle. It centralises documentation through an AI Asset registry and facilitates cross-functional collaboration among IT, legal, data protection, and AI development teams. The company's technology was recently recognised this year as Google Cloud AI innovation winner.
“When I first learned about TrustWorks, it was clear that the company was at the forefront of leveraging GenAI for privacy program efficiency whilst also addressing future requirements in AI regulations,” said Beto. “Since joining, I’ve seen this innovation first-hand and the impact it has had on clients' programs. In my new role, I’m relishing the opportunity to drive the next phase of growth and bring this innovation to enterprises across LATAN.”
Pádraig O'Leary, Co-Founder and CEO of TrustWorks, also welcomed Beto Santos to the team: “I am thrilled to welcome Beto Santos to our team. Beto’s wealth of experience and deep understanding of the industry will be instrumental as we accelerate growth and bring our award-winning platform to more organisations. It’s exciting to see a leader of their calibre recognise the potential of our solution and join us in shaping the future of trust management.”
Beto’s appointment comes as TrustWorks accelerates its customer acquisition efforts in LATAM. TrustWork is already helping leading companies there to ensure compliance while streamlining their privacy operations.
